The silver bullet for attracting more readers
Media coverage can boost your visibility, helping you to attract more clients. Joanne Cleaver, a fellow member of the American Society of Journalists and Authors, suggests in her guest post that you expand your ideas of the topics on which you’d like to be quoted. The silver bullet for attracting more readers By Joanne Cleaver […]
Confidence–good or bad for writers?
“Confidence is a bad thing to have as a drug addict. No drug addict deserves confidence.” This quote by actress-writer Carrie Fisher in a Wall Street Journal Magazine‘s roundup about the topic started me thinking about the role of confidence for writers. Confidence helps A little confidence is a good thing. Without it, you’d never […]
It’s okay to blog about your company–sometimes
While a business blog should focus on its clients, it’s okay to write about your company sometimes. After all, your clients and prospects want to know that they can trust you. I was reminded of this when reading the “identity content” section of Born to Blog: Building Your Blog for Personal and Business Success One Post […]
Ssh, don’t tell my husband: A writing tip
I love Floyd Norris, the “Off the Charts” columnist for The New York Times. That’s what you shouldn’t tell my husband. However, if you’re an investment professional or financial advisor who writes, you should love him, too. Why? Because he writes clearly and in an engaging manner about markets and the economy. You can find […]
Email subject lines: How to handle boring disclosures
What subject line should you use when you send clients a disclosure via email? This question came up came up when I spoke to the Financial Planning Association of Massachusetts in 2013. The problem: Losing your clients’ attention You send some emails because you need to move clients to action. Others, such as disclosures required […]