Boost your newsletter list’s power with this tip
If your newsletter is a good source of prospects who turn into clients, this tip can help you boost its effectiveness. Contact people who land on your “bounce” list when your newsletter stops reaching them. Your message is a gentle reminder of your availability. Plus, updating their email addresses means you’ll still be in touch […]
Plain language: Let’s get parenthetical
Plain language makes your documents more appealing and easier to understand. But circumstances may require you to use jargon. For example, you may be a financial marketer or professional working for bosses or departments that insist on using technical or unfamiliar terms. You can help reader comprehension by explaining the term in the sentence where […]
Financial advisor blogging Q&A: Michael J. Evans
Michael J. Evans of The Cogent Advisor in Chicago is the latest participant in my Q&A series with financial advisors who blog. Advisor Tim Maurer suggested Michael for this series, saying via Twitter, “@CogentAdvisor stands out as a recovering commodities trader serving traders through evidence-based investing.” I was interested to learn how Michael manages the […]
Revisiting tired topics, with journalist Donald Murray
Financial bloggers sometimes ask me, “How can I take classic topics and make them sound new?” As Donald Murray says in Writing to Deadline: The Journalist at Work, “All stories, even those in the Bible, are old stories. But there are ways that we can make them new, for the moment, both for our readers […]
Beating financial writer’s block with author Julia Cameron
Every writer runs out of ideas or the will to write at some point. This happens to financial writers as well as novelists and other, more artistic authors. What can you do? One option is to learn from the exercises of creative writers, such as those in Julia Cameron’s The Right to Write: An Invitation […]