Tech tips for your educational webinar–Learn from my experience
Webinars can be a great way to educate clients and prospects. However, managing the technology can be a big hassle. I experienced that stress when I hosted a webinar, “How to Write Investment Commentary People Will Read,” in June 2014. I’m sharing what I learned so you don’t have to struggle as much as I […]
Ask your reader’s questions, says Donald Murray
When you write, ask the questions your readers want answered, as journalist Donald M. Murray suggests in Writing to Deadline: The Journalist at Work. Murray found that the most important questions …were not the questions I wanted to ask or even the questions my editor told me to ask. They were the questions that the […]
Top posts from second quarter 2014
Did you miss something? Below you’ll find a list of my most popular blog posts from last quarter, as measured by Google Analytics. Posts with a personal story often do well, as with my #1 post about my bad experience with LinkedIn, and my #10 confessions post. I noticed that my e-newsletter with the “Ouch, […]
Tweet your quarterly investment commentary for more impact
“Second Quarter Market Update”—I can’t tell you how many times I’ve seen this boring status update in my Twitter streams, LinkedIn, or Facebook. You can attract more views, and get more people to click your links when you strengthen the status updates you share via social media. I have some tips for you. 1. Highlight […]
How to capitalize financial acronyms
Is it “LIBOR” or “Libor”? I’m startled by seeing the acronym for the London Interbank Offered Rate spelled with only the initial letter capitalized. I believe that every letter of an acronym should be capitalized to communicate that the word is an acronym, a form of abbreviation created from initial letters or syllables of a […]