Famous quotes make your commentary memorable
It’s hard to make your investment commentary stand out. After all, everybody’s writing about the same facts. However, adept use of quotes can make your commentary memorable. For example, here’s how The Wall Street Journal’s “Ahead of the Tape” column started with a quote from the Bible (Matthew 20:16) on June 30, 2014: Similarities between […]
Top posts from the third quarter of 2014
Check out my top posts from the last quarter! They’re a mix of practical tips on writing (#2, 4, and 10), email (#3), investment commentary (#5 and 8), and lessons I’ve learned from painful experience (#1 and 6). Two posts feature insights from guest experts (#7 and 9). How to market your self-published book: Lessons […]
How and Why to Use Sliding Pop-ups
Email lists are a key part of online marketing for financial advisors—and for me, too. I was intrigued when advisor Dave Grant told me on Facebook that he was using a sliding pop-up with a chat function to get more mileage out of his website. His guest post below resulted from our discussion. How and […]
Boost your newsletter list’s power with this tip
If your newsletter is a good source of prospects who turn into clients, this tip can help you boost its effectiveness. Contact people who land on your “bounce” list when your newsletter stops reaching them. Your message is a gentle reminder of your availability. Plus, updating their email addresses means you’ll still be in touch […]
Plain language: Let’s get parenthetical
Plain language makes your documents more appealing and easier to understand. But circumstances may require you to use jargon. For example, you may be a financial marketer or professional working for bosses or departments that insist on using technical or unfamiliar terms. You can help reader comprehension by explaining the term in the sentence where […]