Top posts from the fourth quarter of 2014
Check out my top posts from the last quarter! They’re a mix of practical tips on investment commentary (#1 and 2), white papers (#3 and 7), writing (#4, 6, and 10), and marketing (#8). One of the posts features insights from a guest expert, Dave Grant (#5). All of my 2014 guest bloggers appear in […]
8 lessons from my marketing mishaps
As I reflect on 2014, I’ve learned some lessons that may help you. Two of my anchor clients—clients who gave me work at regular intervals—took their work in-house last year. Although a couple of one-time projects replaced that income temporarily, I eventually fell behind. Catching up would have been easier if I’d done some things differently. […]
Help your readers by linking to definitions
Using words that your audience doesn’t understand can cut your readership. That’s why I recommend using plain language or defining terms by writing parenthetically. But what if 95% of your readers prefer terms like “quantitative easing” and “duration,” but you want to accommodate the remaining 5%? Link to online definitions, but cautiously Glossaries can help […]
Do your grammar, punctuation, and usage affect your credibility?
Does the quality of your writing matter? It looks like it does. When I asked “Does a writer’s grammar, punctuation, or usage errors damage that writer’s credibility in your eyes?”, an amazing 100% of respondents said “yes” in response to the survey on my blog and in my newsletter. Specifically, they gave the following answers […]
Break your writer’s block with Robert Benson and Eric Maisel
What can you do when writer’s block paralyzes you? Sitting down at your desk and going through the motions of writing is one place to start, according to Robert Benson in Dancing on the Head of a Pen: The Practice of a Writing Life. Benson suggests that you establish a daily routine of turning on […]