Revisiting tired topics, with journalist Donald Murray
Financial bloggers sometimes ask me, “How can I take classic topics and make them sound new?” As Donald Murray says in Writing to Deadline: The Journalist at Work, “All stories, even those in the Bible, are old stories. But there are ways that we can make them new, for the moment, both for our readers […]
Beating financial writer’s block with author Julia Cameron
Every writer runs out of ideas or the will to write at some point. This happens to financial writers as well as novelists and other, more artistic authors. What can you do? One option is to learn from the exercises of creative writers, such as those in Julia Cameron’s The Right to Write: An Invitation […]
The silver bullet for attracting more readers
Media coverage can boost your visibility, helping you to attract more clients. Joanne Cleaver, a fellow member of the American Society of Journalists and Authors, suggests in her guest post that you expand your ideas of the topics on which you’d like to be quoted. The silver bullet for attracting more readers By Joanne Cleaver […]
Confidence–good or bad for writers?
“Confidence is a bad thing to have as a drug addict. No drug addict deserves confidence.” This quote by actress-writer Carrie Fisher in a Wall Street Journal Magazine‘s roundup about the topic started me thinking about the role of confidence for writers. Confidence helps A little confidence is a good thing. Without it, you’d never […]
It’s okay to blog about your company–sometimes
While a business blog should focus on its clients, it’s okay to write about your company sometimes. After all, your clients and prospects want to know that they can trust you. I was reminded of this when reading the “identity content” section of Born to Blog: Building Your Blog for Personal and Business Success One Post […]