Write your lousy first draft!
I’m a big believer in organizing your thoughts before you start writing. However, please don’t wait until your thoughts are perfectly organized to start your first draft. Waiting for perfection means you may never write anything. On the other hand, a lousy first draft can be a great starting point. A Margaret Atwood quote recently […]
Lessons from my headshot photo disaster
Your headshot photo shows up a lot. It’s not only on your company’s website. It’s also on LinkedIn, Twitter, Facebook, Gmail, other social media, and other sites where you log in with your social media credentials or upload photos. Your photo is part of your marketing so you want a photo that looks professional and […]
How to beat blog burnout
Have you ever felt tired of blogging? Thought about giving up your blog? I have. There was a month when I hated all of my new posts and felt enthusiasm about no potential topics. My energy had been flagging for awhile. I say this because “blog burnout” flashed into my head when I saw this […]
Top posts from the first quarter of 2015
Check out my top posts from the last quarter! They’re a mix of practical tips on marketing (#1), writing (#2, 5), blogging (#3), and social media (#4). The top post draws heavily on my personal experience. I learned some lessons the hard way. 8 lessons from my marketing mishaps Should your investment commentary be different? […]
4 reasons your emails don’t get results
Emails are essential to your marketing and client communications, but bad emails sap your effectiveness. I see four main reasons why emails fail. Once you recognize these weaknesses, you can fix them. By the way, you can jump-start your email effectiveness by asking your company or professional association to hire me to present “Writing Effective […]