What Napoleon’s first battle can teach writers
Imagination is a powerful source of story ideas. This is what a picture of Napoleon Bonaparte’s first battle made me think when I visited the Bonaparte home on the French island of Corsica. And it can help you when you write. Do you know what is portrayed in “Napoleon’s First Battle”? A snowball fight. It’s […]
How I’ve benefited from Twitter—and you can, too
Twitter didn’t appeal to me at all in the beginning. I asked, “How can I benefit from reading an overwhelming volume of one-liners?” But @BillWinterberg and my writer friends convinced me to try it. I’m glad I did. Here are four ways I’ve benefited from Twitter. 1. New clients Twitter has brought me new clients, […]
Is your free report “complimentary” or “complementary”?
Offering a free report to folks who sign up for your email list is a great marketing technique. However, you risk making a mistake if you substitute a multisyllabic word for “free.” Look at the example in the image below, which shows a sticker that appeared on a local newspaper. I feel confident the advertisers […]
Top posts from the fourth quarter of 2014
Check out my top posts from the last quarter! They’re a mix of practical tips on investment commentary (#1 and 2), white papers (#3 and 7), writing (#4, 6, and 10), and marketing (#8). One of the posts features insights from a guest expert, Dave Grant (#5). All of my 2014 guest bloggers appear in […]
8 lessons from my marketing mishaps
As I reflect on 2014, I’ve learned some lessons that may help you. Two of my anchor clients—clients who gave me work at regular intervals—took their work in-house last year. Although a couple of one-time projects replaced that income temporarily, I eventually fell behind. Catching up would have been easier if I’d done some things differently. […]