Email lesson from a PayPal co-founder
I found an interesting email productivity suggestion in “The Way I Work,” an Inc. article by Max Levchin of HVF, a co-founder of what became PayPal. Email tip from Levchin: Keep it short and focused If you want your email to win a response from Levchin, keep it short and focused, especially if you want […]
Are financial predictions too risky for investment commentary writers?
Is it a bad idea to make predictions in your investment commentary because clients will slam you when you’re wrong? Whenever you make predictions, you run the risk of being wrong. But being wrong isn’t a problem, in my mind, if your prediction reflects good thinking. Lesson from my winning prediction Accurate predictions alone don’t […]
Our LinkedIn connection isn’t an invitation to spam
I don’t like it when anybody adds me to an ongoing e-newsletter distribution list without asking my permission—or at least warning me that my signing up for their freebie will add me to that list. If you’re doing that, please reconsider. The newest variation on this may be people who add their new LinkedIn connections […]
How to capture investment client questions when you lack access?
Investment commentary writers who lack direct access to clients may struggle to understand what’s on those clients’ minds. This makes it difficult for the writers to address those clients’ concerns in their commentary. What can you do in this situation? I have some potential solutions to this challenge, which came up in a Q&A session for […]
Use personal stories to make your content pop!
“How can I make my content stand out, especially when I’m competing with companies with big names?” Participants in my writing workshops often ask me that question when I survey them as part of my preparation. You may grapple with the same challenge. Your personal stories are unique and can make even the dullest topic […]