3 ways to make your emails mobile-friendly
Mobile-friendly emails are essential. Your clients, prospects, referral sources, and colleagues are increasingly reading emails on their mobile devices. If they don’t like what they see, they may delete or ignore your messages. Here’s an interesting statistic from a webinar on “Demystifying Brand Journalism,” sponsored by the American Society of Business Press Editors: 80% of […]
Donald Trump, grade level, and your financial writing
Donald Trump’s appeal has surprised many observers of presidential elections. Love him or hate him, you can’t ignore his presence. Part of his appeal rests on his use of plain language, according to a recent article. That’s something financial professionals should note because of its implications for your writing. Trump speaks at a fourth-grade level, […]
Hey, loser, quit @ naming people to promote yourself
I enjoy exchanging tweets with people. I’ve made friends and learned things from these exchanges. But I get annoyed when people repeatedly tweet at me only to promote themselves and content that they’ve written. Here’s an example of what I dislike: Hey @susanweiner, read our great blog post at http://… Their using my Twitter name—my […]
Top posts from the third quarter of 2015
Check out my top posts from the last quarter! The top post targeted investment commentary writers. The other posts offered a mix of practical tips on writing (#3, 5, 10), blogging (#4, 7, 9), and email (#2, 6, 8). Are financial predictions too risky for investment commentary writers?—this post sparked lots of discussion. Please join […]
Writing tip: Make your sentences more powerful!
Make your sentences more powerful with the writing tip you’ll learn in this short video. It’ll take you less than two minutes to learn a valuable lesson. This is a tip that I share in my presentations on “How to Write Investment Commentary People Will Read” and “Writing Effective Emails.” Contact me to learn how […]