Work smarter, not harder, on your blog
You’re a busy professional. You don’t have unlimited time to devote to your investment or financial planning blog. However, if you’re blogging without a strategy or plan, you’re wasting time. Advance preparation, as I explain below, will allow you to work smarter, not harder, on your blog. Step 1. Know your goals. Do as I […]
Reader question: How to get writers to follow style guidelines?
Marketing and communications professionals at financial firms face a challenge. They understand the importance of well-written content that follows style guidelines to be reader-friendly. However, they often depend on experts outside the marketing department to generate that content. Investment and wealth management professionals may not know or care about style guidelines. When they fail to […]
Reader question: How do we get people to read to the end?
“How do we get people to read to the end of our newsletter articles and blog posts?” This question came up in one of my writing workshops. I share some ideas in this article. I also suggest that you complement your initial question by asking “How can we ensure that people who don’t read to […]
Are you crediting your OECD data properly?
You can’t simply grab data for use in your white papers, articles, and blog posts. You may not have the right to use as much of the information as you like, as I’ve explained in “Legal danger for financial bloggers: Two misconceptions, three resources, one suggestion.” Assuming it’s okay to use the data, you need […]
Help employees write financial content for publication
Publishing investment and financial content isn’t just for the big names any more. In the old days, only chief investment officers and senior executives put their names on articles published by investment, wealth management, and financial planning firms. This was true even when junior employees, marketing communications staff, or freelancers did the writing. Today, the […]