Our LinkedIn connection isn’t an invitation to spam
I don’t like it when anybody adds me to an ongoing e-newsletter distribution list without asking my permission—or at least warning me that my signing up for their freebie will add me to that list. If you’re doing that, please reconsider. The newest variation on this may be people who add their new LinkedIn connections […]
How to capture investment client questions when you lack access?
Investment commentary writers who lack direct access to clients may struggle to understand what’s on those clients’ minds. This makes it difficult for the writers to address those clients’ concerns in their commentary. What can you do in this situation? I have some potential solutions to this challenge, which came up in a Q&A session for […]
Use personal stories to make your content pop!
“How can I make my content stand out, especially when I’m competing with companies with big names?” Participants in my writing workshops often ask me that question when I survey them as part of my preparation. You may grapple with the same challenge. Your personal stories are unique and can make even the dullest topic […]
Writing tip: Make your point like The Wall Street Journal
“Water is hot and diet soda is not.” An introductory sentence like this will stick with the reader of your article, blog post, or investment commentary. It grabbed my attention when I read “Soft Drinks Hit 10th Year of Decline” by Mike Esterl in The Wall Street Journal. Why this sentence works This sentence works because […]
Can YOU simplify investment commentary better than this?
I am not perfect. I don’t have all of the answers for how to best simplify the complex sentences that abound in investment commentary and related publications. However, we would all benefit if the smart investment professionals could communicate more clearly and economically. To spur conversation, I’m posting some before-and-after versions of sentences inspired by […]