Selling PDF e-books online: Tips from my E-junkie experience
If you’re a financial professional interested in selling PDF e-books online, you may learn from my experience with E-junkie, an online shopping cart. In fact, this post was inspired by questions I received from a colleague preparing to sell a PDF e-book online. He wanted to make sure he found a reasonably priced shopping cart […]
Financial blogging tip: opinion + summary
If you’re a financial advisor who feels too busy to blog, you’ve got lots of company. It takes hours—maybe even days—to craft a finely tuned, completely original, 1,000-word article. RELAX. I’m not suggesting you write a literary masterpiece. I have a financial blogging tip that will save you time. Short blog posts are fine. Especially […]
Top posts from the fourth quarter of 2015
Check out my top blog posts from the last quarter! They’re a mix of practical tips on writing (#1, 7, 9), blogging (#2), investment commentary (#3, 6), marketing (#4, 5), social media (#8), and email (#10). The top three posts benefited from being recommended by other websites. Donald Trump, grade level, and your financial writing—I […]
Financial content: Ask questions of your readers
Coming up with financial content can be challenging. Where do you get the information to put in whatever you write? Questions are a great source of information for investment and wealth managers’ tweets, blog posts, articles, and even white papers. I recommend that you keep a paper or electronic notepad handy to record questions asked […]
Boost Twitter exposure from your blog
I want to shake some financial bloggers and yell, “Why are you giving up Twitter exposure from your blog?” That’s the reaction I have every time I click a “tweet this” link on a blog post and the auto-generated tweet fails to state the blogger’s Twitter name. That’s an example of “What NOT to do.” […]