Blogging the mistakes your clients make
Looking for something to blog about—and an easy way to organize your post? Find inspiration for blog posts in “The Mistakes Charitable Startups Make,” a Wall Street Journal article that’s called “Starting a Charity? Here’s What To Do, and What Not To Do” in the online edition. Blogging mistakes effectively: Copy the formula Here’s the […]
Improve your speeches and deepen your family ties
Want to improve the expressiveness of your voice when you speak? Try the technique that my speaking coach taught me. It livened up my speeches. Plus, an unexpected benefit was that my twist on her technique also deepened my relationship with my husband. Read children’s books to improve your speeches Ozma of Oz sent me […]
Investment commentary numbers: How to get them right
Investment commentary calls for lots of numbers: benchmark and portfolio returns, economic data, and more. When you get those numbers wrong, you undercut your credibility and embarrass yourself. I have some ideas about how you can avoid mistakes by proofreading and checking your facts. My expensive mistake A bad experience impressed me with the importance […]
3 ways to make your emails mobile-friendly
Mobile-friendly emails are essential. Your clients, prospects, referral sources, and colleagues are increasingly reading emails on their mobile devices. If they don’t like what they see, they may delete or ignore your messages. Here’s an interesting statistic from a webinar on “Demystifying Brand Journalism,” sponsored by the American Society of Business Press Editors: 80% of […]
Donald Trump, grade level, and your financial writing
Donald Trump’s appeal has surprised many observers of presidential elections. Love him or hate him, you can’t ignore his presence. Part of his appeal rests on his use of plain language, according to a recent article. That’s something financial professionals should note because of its implications for your writing. Trump speaks at a fourth-grade level, […]