Reader question: How can I share my investment commentary on LinkedIn?

You can use LinkedIn, yet stay within your compliance officer’s guidelines, by sharing approved materials through your LinkedIn “status line.” I often suggest this to investment managers and financial advisors.

So I wasn’t surprised to receive an email saying, “Help! Please remind me how to share a link to my investment commentary on LinkedIn.”

Here’s my answer.

Step 1 Shorten the URL that takes readers to your commentary. The URL for your commentary is probably too long for the limits of LinkedIn’s status updates, especially because you need text to lure readers to your commentary. This is when link shorteners come in handy. You can use a free service, such as TinyURL.com. To shorten your link, simply follow the directions at the link shortening website of your choice.


Step 2 Enter your text into LinkedIn. When you go to your LinkedIn home page, you’ll see below your Inbox the Network Updates section.  Type your text into the box. If your commentary is provocative, you might say something like “You won’t believe what I’m saying about the stock market  http://tinyurl.com/…..” LinkedIn automatically converts URLs beginning with http:// into live links.

Hit the Share button and your investment commentary becomes available to folks on LinkedIn.

Related posts
* The LinkedIn status line is your friend, whether you’re looking for clients or a job
* My top tips for LinkedIn newbies who want to attract financial clients, referrals, and jobs

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  1. […] One of the easiest ways to do this is to post your commentary as your Linked In status update, as I explained in “How can I post my investment commentary on LinkedIn?” […]

  2. […] 1. LinkedIn status updates. I explain how to post links in “Reader question: How can I share my investment commentary on LinkedIn?” […]

  3. […] Post links to your posts via social media, including LinkedIn, Twitter, and Facebook. You’ll find some of the details of how to use your LinkedIn status line in “Reader question: How do I post my investment commentary to LinkedIn?“ […]

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