Adapting to SEO’s changes
Is search engine optimization (SEO) changing for the better? That’s the sense I get from “How to Write SEO-Driven Content That Customers (And Search Engines) Love” from Contently. The article makes me feel as if good writing and good SEO are converging,
I like the article’s four suggestions for improving your writing’s search engine ranking:
- Get specific about your audience.
- Solve customers’ problems with your content.
- Infuse your SEO-driven content strategy with a point of view.
- Write SEO-driven content that’s actually interesting.
The article offers tips for implementing each of its suggestions.
You can tackle #2 with my post “Blogging the mistakes your clients make.” It’s a template for writing about client mistakes and solving the problems their mistakes create.
My basic writing techniques
Want a short e-book that teaches you my practical approach to writing financial content?
Buy my investment commentary mini e-book. It takes you step-by-step through a four-part process that gets results.
Watch the heat!
Did you know that common medications can raise the risk of dehydration and heat exhaustion? It happened to someone I know.
“These Common Medications Can Make Heat Waves More Dangerous” is a gift article from The New York Times that explains some of the risks.
New York Times Connections puzzle
If you have ever struggled with the Connections puzzle from The New York Times, you might enjoy “An open letter to Wyna Liu, the New York Times’ Connections editor” in McSweeney’s. It made me laugh.
What my clients say about me
“Fast, effective, insightful. I can think of no better resource for superior financial writing.”
“Susan has an exceptional ability to tailor investment communications to the sophistication level of any audience. She has an uncanny ability to make very complex investment and/or economic topics accessible and understandable to anyone.”
“Susan’s particularly good at working through highly technical material very quickly. That’s very important in this business. A lot of people are good writers, but they have an extensive learning curve for something they’re unfamiliar with. Susan was able to jump very quickly into technical material.”
Improve your investment commentary
Attract more clients, prospects, and referral sources by improving your investment commentary with 44 pages of the best tips from the InvestmentWriting.com blog.
Tips include how to organize your thoughts, edit for the “big picture,” edit line by line, and get more mileage out of your commentary.
Available in PDF format for only $9.99. Buy it now!
Boost your blogging now!
Financial Blogging: How to Write Powerful Posts That Attract Clients is available for purchase as a PDF ($39) or a paperback ($49, affiliate link).
Hire Susan to speak
Could members of your organization benefit from learning to write better? Hire Susan to present on “How to Write Investment Commentary People Will Read,” “Writing Effective Emails,” or a topic customized for your company.
