Don’t sabotage your website’s news page
Click to see my news page with items listed in the correct, reverse-chronological order
A news page featuring your firm’s mentions in the media can boost your credibility, as long as you avoid one financial advisor’s mistake.
“Wow! This advisor hasn’t gotten any press since 2006.” That was my first thought when I looked at this advisor’s news page earlier this year. I immediately thought, “He should delete his news page.”
But then I scanned the rest of the page. I realized that the advisor had listed his media coverage in chronological order. He started in 2006 and continued up to the present day way, way down the page.
Unfortunately, most readers won’t scan the entire page. They’ll stop with the misperception that the advisor is a dud at getting the attention of the press.
The lesson for you? List your news coverage in reverse chronological order, putting the most recent items at the top of your page. For an example, see my “In the News” page.
Using the proper order is a small step with a big impact.
Keeping the “in the media” section updated is a bit of a catch-22. If you have a lot (which is a good thing), it can be a lot of work. But if you don’t have that much, it can look barren. We have opted to simply have a sidebar that says “featured in the media…” with mention of Money Mag, WSJ, etc. No specific article links or anything. Also, we have seen the links to articles die, which also speaks to the challenge of keeping your page up to date.
Eric, those are all excellent points.
I waited to start an “in the news” page until I seemed to be getting at least one post per month. I didn’t want my page to look lonely. I imagine that some of my links will eventually fail. In fact, some of them may have already failed.
Thank you for taking the time to comment!