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Frequently Asked Questions
  1. How do we start?
  2. How do you ghostwrite my financial article?
  3. What's your background?
  4. Who has published the work you've edited, ghostwritten or written under your own name?
  5. What types of companies have you worked with?

How do we start?

We'll start with a discussion of your goals and ideas for your project. Typically the next step is for me to give you a proposal outlining:

Sign our agreement and send your deposit, then we're ready to start!

How do you ghostwrite my financial article?

My ghostwriting process typically includes these steps:

  1. Topic identification
  2. Interview of expert(s)
  3. Outline
  4. First draft
  5. Revision, if necessary
  6. Completion

1. Topic identification

You and I will discuss your topic over the phone. It’s helpful if you can answer these questions:

Following this interview, I typically send you a letter of agreement that describes the scope of the work we will do together.

2. Interview of expert(s)

Most of the articles that I ghostwrite are based on an interview with a single expert. Sometimes multiple experts and outside research are involved.

Prior to the interview, I will send you a list of questions to think about. If that makes you think of useful exhibits or other data, it’s helpful for you to send them to me prior to our interview.

The interview will be conducted by phone and tape recorded, so I can refer back to it.

3. Outline

Following our interview, I will typically send you a robust outline, so you can agree to the direction of the article before I send you a complete draft. The outline will incorporate my questions and requests for additional information needed to flesh out the article.

4. First draft

After you respond to my questions and approve the outline, I will send you an article following the outline.

5. Revisions

My clients are often satisfied with my initial draft. However, sometimes changes are needed. Our letter of agreement will specify the scope of revisions included in your project fee.

6. Completion

When the process is complete, you’ve got an article you can publish under your name. It’s ready to go!

What’s your background?

Susan Weiner, CFA, helps financial professionals increase the impact of their writing on clients and prospects. She writes and edits investment commentary, white papers, articles, web pages, and other communications for leading investment and wealth management firms.

Prior to her current career as a freelancer, she was director of investment communications at Columbia Management Group, a trustee at Batterymarch Financial Management, and a staff reporter for a weekly mutual fund publication. So she understands communications from the perspective of an investment adviser and a journalist.

Who has published the work you’ve edited, ghostwritten or written under your own name?

What types of companies have you worked with?

Susan Weiner has written about (or for) companies in the following industries or sectors.