Archive for the 'Uncategorized' Category

Sign up NOW for my free webinar: “‘You’: The Secret of Great Blogs that Boost Your Readership.”

Oct. 30th 2011

November 16 is the date of my first free public webinar, “You: The Secret of Great Blogs that Boost Your Readership.” You can sign up by clicking on the ATTEND button in the link below.

If you sign up to receive my “Events” emails, you’ll receive timely reminders about this and other upcoming events.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Correna Wood | in Uncategorized | No Comments »

Reader challenge: Rewrite this sentence to make it more powerful

Jul. 15th 2011

Are you up for a challenge? Try rewriting the following sentence to make it more powerful.

Our firm has managed money for wealthy investors for 33 years.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized | 13 Comments »

Reader question: How can I ask clients to follow me to a new firm?

Apr. 21st 2011

When financial planners, wealth managers, and portfolio managers change firms, they want their clients to follow them. But clients don’t fall in line as easily as ducklings following their mother. An advisor recently asked me for advice about composing a letter asking clients to switch firms.

My suggestions follow below. I hope that my readers will share their ideas, too.

  1. Your letter should be about your client first, then you and your new firm. I’d use “you” in the first sentence and focus on the benefits to your clients from your move. For example, “You’ve said you’re interested in a broader range of investments. You can choose from many more options when you follow me to my new firm, XXX Financial. The concerns expressed by clients like you are a big reason behind my move. At XXX Financial, you’ll benefit from…”
  2. Make it easy to switch. Do anything legally possible to make the change easy. If you can fill out the paperwork, so all they need to do is sign, then do it.
  3. Stress the benefits of continuity. It must be easier to continue working with the same advisor than to educate a new one from scratch.
  4. Show that you know them well. No form letters, please. Personalize your letter, referring to things their new advisor at your old firm won’t know.
  5. Follow up with a phone call. Letters and emails are a great way to reach a large group of people quickly, but a phone call is more personal.

Readers, please help this advisor make the transition. Leave your suggestions as comments below.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized | 11 Comments »

Reader question: How can I become a freelance financial writer?

Apr. 5th 2011

Aspiring freelance financial writers seeking advice contact me occasionally. If you’re one of them, here’s some advice.

“Freelance financial writer” is made up of three words, each of which contains clues to the freelance financial writer’s success. I discuss them below in order of importance.

“Writer”: Polish your wordsmithing

Do whatever you can to improve your writing, including

“Financial”: Learn about the business

I took many great classes through the Boston Security Analysts Society on my way to earning my CFA (chartered financial analyst) credential. Your local society of the CFA Institute, other professional societies, or colleges may offer relevant classes in person or online.

Industry experience helps, too. I took my first job in financial services back in the 1980s.

“Freelance”: Learn how to survive

You may be a great writer with a strong command of finance. But if you can’t run a business, you’re lost.

Here are some online resources for learning more about freelancing:

“Freelance financial writing”

Here are some relevant posts from my blog. While they’re aimed at CFA charterholders, they’re relevant to others who understand investments.

If you have more suggestions for aspiring writers, please leave a comment.

If you’re in New York City, you can pick up more writing tips from me at my New York Society of Security Analysts presentation on “How to Write Investment Commentary People Will Read” or the  annual writers conference of the American Society of Journalists and Authors.

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Copyright 2012 by Susan B. Weiner All rights reserved
This content may not be reposted without the author’s written permission.

Posted by Susan Weiner CFA | in BSAS, CFA, Uncategorized, career, communication, marketing, writing | 4 Comments »

Investment writing challenge for my readers

Mar. 22nd 2011

Change one word in the following line to make it a more effective sentence.

The Standard and Poor’s 500 Index rose and the Barclays Capital Aggregate Bond Index fell.

Post your rewrite in the comments.

I’ve got a writing lesson in mind as I pose this puzzler. I’ll circle back later to explain it, although I wouldn’t be surprised if one of my savvy readers beats me to it.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized, investment commentary, writing | 12 Comments »

Guest post: Easy animation can boost your financial blog’s appeal

Mar. 1st 2011

Animation and financial blogging don’t go together. Or so I assumed until I saw investment performance expert David Spaulding’s “An animated debate on geometric vs. arithmetic attribution.” In this guest post, Dave discusses his experience using GoAnimate.com to  produce his first animated video. The enthusiastic response by his readers shows this kind of innovation can pay off.

Easy animation can boost your financial blog’s appeal

By David Spaulding

Since starting my Investment Performance Guy blog, I have attempted to use creativity, in my titles, content, and appearance (for example, I typically use clipart). In the February 11, 2011 edition of The Wall Street Journal Ellen Gamerman wrote an article titled “Animation Nation,” which discusses the proliferation of cartoons and the software that makes them fairly easy to create. She referenced a couple do-it-yourself animation sites, and the one that appealed to me was GoAnimate.com. It offers a free, though somewhat limited, ability to create cartoons, as well as the option to sign up for three or more months of paid service, which provides more options to the creator: I chose the latter.

The software is powerful and yet quite easy to use. The animator can select various backgrounds and within each make adjustments, such as moving, eliminating, or changing the color of the items in the set. A group of characters comes with the subscription and many more are available, which can be adjusted, too (facial structure, clothing, hair and eye color, etc. can be modified). In addition, you can select from a variety of voices to assign to them.

Once you decide on the background and the characters, you can begin. You create individual scenes, where each involves a brief statement which you type in, to be uttered by the character of your choice. These scenes are then strung together. You can, if you’d like, zoom in on particular characters as well as introduce entirely new scenes and characters. You can run the animation at any time to see how it looks. It is also easy to make corrections or changes to your creations.

When your animation is completed, you can download it into an MPEG4 format or directly to YouTube, which is what I did. I then brought the appropriate “embed” codes into my blog. The video’s size had to be adjusted slightly, which isn’t difficult.

The response to my first animation was phenomenal. Not only did it engender some nice comments from readers (e.g., “I say ‘Go Animate!’ Who wouldn’t rather watch a video than read?”) but a significant number of “likes” from a posting done by an industry group that linked to this post.

Animation is just a different way to communicate to your readers. You can use humor in your post in an animated manner that perhaps works better than in written form. This tool allows the blogger to introduce a debate, which would be difficult to pull off in written form (and you control what is said, thus getting your message across). You can simulate class instruction with the “presenter” fielding questions from the “students.” This form of communication is obviously unlimited.

Animation is different, clever, creative, colorful, energetic, appealing, fun, and easy to do. You can have your first post done in less than an hour.

Watch Dave’s first video.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized | No Comments »

How asset management giant BlackRock is tackling social media

Feb. 12th 2011

BlackRock is jumping into social media, as you’ll see in this video, which I discovered on Adam Verchinski’s Everyday Tenacity blog. You can read Adam’s post about the presentation and also see BlackRock’s PowerPoint slides on his blog. Adam is on Twitter as @EverydTenacity. Nice job, Adam!

BlackRock: The Power of Social, presented by Jonathan Haley from GasPedal on Vimeo.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized | 2 Comments »

Social media: How to succeed in 30 minutes a day

Feb. 8th 2011

LinkedIn, Facebook, and Twitter are powerful marketing tools for financial advisors. But they could easily consume
you 24 hours a day. This is why I suggest you learn from 30-Minute Social Media Marketing by marketer Susan Gunelius.

Cover these four areas for success

Gunelius offers sample plans for achieving social media success in just 30 minutes a day. I particularly like her idea that you divide your time among the following four areas:

  1. Content creation
  2. Content sharing
  3. Connections
  4. Community building

If you touch all of these areas, you’ll develop a robust presence. Skimp on any, and your connections may suffer.

1. Content creation

Content creation refers to activities such as tweeting, blogging, and creating audio interviews, podcasts, and videos. Clearly a single blog post–and even audio and video–can consume more than 30 minutes, so Gunelius focuses on less time-consuming content.

2. Content sharing

For example, Gunelius mentions retweeting other people’s Twitter comments, inviting other people to guest on your blog, and syndicating your content to other publications or social media. For me, this ties in with making connections, Gunelius’ third category, and community building, her fourth category.

3. Connections

Gunelius suggest that you engage in activities such as sending Facebook friend and LinkedIn connection requests and adding social media links to your email signature. As I see it, if you lack connections, you handicap your chance of achieving your business goal.

4. Community building

For me, one of the most amazing things is the sense of community that I’ve developed through social media. So I think you’re missing out if you skip activities in Gunelius’ fourth category.

These activities include the following:

  • Leaving comments on other people’s Facebook walls and LinkedIn profiles
  • Participating in forums related to your business
  • Publishing a poll on your blog
  • Creating your own LinkedIn or Facebook group and inviting people to join

However, I know some investment and wealth managers are just too busy to engage in these activities. Plus, they’ve got compliance concerns, especially when it comes to commenting on other people’s content.

Too optimistic?

Gunelius is a bit optimistic about how much you can accomplish in one-half hour. As I mentioned above, creating a single piece of content can take much longer than 30 minutes.

On the other hand, some tasks can be delegated. There are ghost bloggers and ghost tweeters. In addition, tools such as HootSuite and blogging software make it possible to schedule a slew of communications at one go.

Another thing about Gunelius’ book, if you’re a social media newbie, you’ll get an easy introduction in 30-Minute Social Media Marketing.

Can you add tips?

How do YOU ration your social media time? I’d like to learn from you. Please share your tips below.

Disclosure: I received a free copy of this book from McGraw-Hill in return for agreeing to write about it.

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized | No Comments »

Business lesson from my Tanzanian safari

Nov. 23rd 2010

Sometimes it pays to hire an expert, even when you could do things more cheaply yourself. An expert can get you to your destination more quickly–and with less hassle–than if you travel by yourself.

My family could have reserved hotels and done a drive-yourself excursion on our recent safari through northern Tanzania, but I hate to think of all the yelling and screaming that would have resulted as we fought over “Which way shall we go?” and “Is that a lion over there?” Instead, we landed a great guide. He navigated unpaved roads with panache while spotting wildlife that was barely a speck on the horizon when I first looked in the direction he pointed. He also shared his in-depth knowledge about the animals. I got very lucky and spotted one leopard before the guide, but even that freak sighting wouldn’t have happened without him because he knew where the leopards hung out in Ndutu.

Think about your strengths and weaknesses before you decide whether to do a project yourself or hire a consultant. The boost in your productivity and pleasure could make the consulting fee worthwhile.

Highlights of my Tanzanian safari

This next section is an un-businesslike recap of the highlights of my safari. Stop reading now, if you’re looking for business insights.

Arusha National Park

An enormous flock of lesser flamingos was the highlight of this park. It sounded like rain when they took off. Animals that I saw in Arusha, but not elsewhere included colobus monkeys and blue monkeys.

In the city of Arusha, there’s a clock tower that represents the center of Africa, if you measure from north to south. There was an election-related demonstration around this tower while I was on vacation, although I wasn’t around then. Apparently the ruling party offered big bucks for a concession by the local winner from the opposition. People gathered around the tower saying “No, you can’t steal our vote.”

On the road to the next park, I saw many Masai people carrying water jugs because of a water shortage. If they weren’t carrying plastic jugs, they were carrying sticks and driving cattle.

Tarangire National Park

This is where I first saw wildebeest and zebra walking and running single file. Apparently they think this is the safest way to proceed, so that only one member of the group is exposed to danger.

The cheetah is a beautiful animal. It has a black teardrop will help you tell it apart from leopards.

I saw my first baobab–also known as an upside-down tree–outside the entrance to Tarangire National Park, not far from where my husband bought me a Masai beaded necklace.

From the Tarangire Safari Lodge, there’s a great view of a river where many animals, especially elephants, gather.

Lake Manyara National Park

Lake Manyara is where I saw my first hippos and water buffalo. If you look quickly, you’d think the hippos were big rocks sticking out of the water. The park supposedly has lions that sleep in trees, but I didn’t see any.

From Lake Manyara, I went to Ksima Ngeda Tented Camp, which is located at the end of a rocky, dusty road. One of the owners joked that it was too bad that the president had visited the region by helicopter because the road would have been improved if he’d come by car. I experienced a trip highlight at the camp. I asked if they could stick a candle on a plate for my uncle’s birthday. Boy, was I surprised when the entire staff brought out a specially baked cake and then danced around our table singing “Happy Birthday” in English and Swahili.

Not far from the camp we visited a tribe of hunter-gatherers. It’s a tough life. The women dig tubers with pointed sticks and gather berries that taste like radishes. The men are lucky if they bring down some small game. They hunt with bows and arrows, as you see in the photo where our guide is trying his luck.

Ngorogoro Crater

The crater is massive. This is where I saw six hyenas unsuccessfully try to steal a kill from two lions. This was also the closest we got to spotting a rhino. Our guide pointed to a pin prick that might have been a rhino, but we weren’t able to track it down. Later on, I heard another guide say that he prefers Americans to Europeans because Europeans will ask for a refund if they don’t see a rhino.

En route to Serengeti, a few boys with white patterns painted on their faces ran up to our Land Rover and hung on yelling “pikcha, pikcha,” asking for money for a photo. Apparently they were coming from a circumcision ceremony.

At Ndutu Lodge that evening, I enjoyed sitting by a campfire while some of the staffers fed an acacia mouse. The stars are very clear when viewed from the African bush.

The next morning, we saw lots of impala. Our guide said, “If you see impala, that means there must be some cats.” Within 10 minutes I spotted my young leopard lying in front of a log.

Serengeti National Park

We saw lots of lions in Serengeti. Most interesting was watching a pride of about 14 lions in various stages of feeding on a buffalo.

More photos


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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in Uncategorized | 5 Comments »

Bubble? — Emerging markets scrutinized by CFA Institute conference

Oct. 20th 2010

Is now a good time to invest in emerging markets?

The answer depended on which speakers or attendees I listened to at the CFA Institute’s “Investing in Emerging Markets” conference held in Boston on October 19.

The overall mood was cautiously optimistic for the long-term. “We’re not in a bubble yet,” said George Hoguet of State Street Global Advisors, who also mentioned some concerns about emerging markets.

At least one speaker said some emerging markets are already in a bubble and several attendees told me they’re waiting for a pullback before they put money into emerging markets.

It’s not only emerging market stocks that worry investment professionals. While some investors are eager to pick up an extra six percent (600 basis points) or so by investing in emerging market debt, Grantham, Mayo, Van Otterloo & Company’s Tina Vandersteel suggested that emerging market bonds may not be as safe as you think. This is especially true of external debt, which has a 32% probability of default vs. only 2% for local debt, although spreads of about 3% (300 basis points) provide a cushion for defaults, she said.

What about you? Are you ready to invest in emerging markets today?

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Copyright 2012 by Susan B. Weiner All rights reserved
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Posted by Susan Weiner CFA | in CFA, Uncategorized, asset allocation, bonds, investment, stocks | 2 Comments »