Bio
Susan Weiner, CFA, helps financial professionals like you increase the impact of your writing on clients and prospects. She writes and edits articles, white papers, investment commentary, web pages, and other communications for leading investment and wealth management firms. Her Investment Writing blog is popular with advisors who care about writing that deepens their connections with clients and prospects.
Susan has spoken on “How to Write Investment Commentary that People Will Read” across the U.S. and Canada for the CFA Institute because she enjoys training financial professionals to write better. Before becoming a freelancer, she was director of investment communications at Columbia Management Group, a trustee at Batterymarch Financial Management, and a staff reporter for a weekly mutual fund publication. So she knows how to use language as a financial professional and a journalist.
Articles that Susan has written, edited or ghostwritten have appeared in Advisor Perspectives, Boston Globe, Bottom Line/Personal, CFA Magazine, Financial Planning, Louis Rukeyser’s Mutual Funds, Wealth Manager, and other national publications.
Projects in 2011 include the following:
- Brochure aimed at individual investors
- Ghostwritten blog posts
- Investment performance commentary for mutual funds and institutional portfolios
- Quarterly client letters and website text for individual investors
- White papers about different asset classes, fiduciary responsibilities, and successful investing
Projects in 2010 included the following:
- Blog posts based on ideas proposed and researched by me for mutual fund client
- Blog posts based on white paper written earlier by me
- Coaching a financial advisor on writing blog posts
- Ghostwriting articles based on interviews with one or two experts at client company
- Rewriting web pages for mutual fund client
- Teaching teleclass on “How to Write Blog Posts People Will Read“
- Writing articles for financial trade publications
- Writing quarterly investment performance commentary for institutional investment manager
For useful communications tips and articles on investment and wealth management, subscribe to Susan’s free monthly e-newsletter and follow her on Twitter.
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Need to write better? Register for my next class on “How to Write Blog Posts People Will Read: A 5-Week Writing Class for Financial Advisors” starting May 16. You won’t get another chance to take this class until 2013.
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SUSAN WEINER, CFA