Northern Trust’s plain English adSeptember 8, 2011/in marketing, writing/by Susan Weiner, CFA I like this plain English ad from Northern Trust, which I found in The Wall Street Journal on August 23, 2011, on p. B1. What about you? What about this ad appeals to you? Related posts Financial marketing lesson from Northern Trust: Focus on "you"Northern Trust gets it. Financial marketers should focus on their prospects, not themselves, as reflected… I LOVE this fixed income presentation!"Bonds should be boring." That's what one head of fixed income of fixed income used… Financial jargon killer: The Wall Street Journal"How can I talk my boss out of using financial jargon?" I hear variations on… https://www.investmentwriting.com/wp-content/uploads/2016/12/investmentwriting_logo_2016.png 0 0 Susan Weiner, CFA https://www.investmentwriting.com/wp-content/uploads/2016/12/investmentwriting_logo_2016.png Susan Weiner, CFA2011-09-08 06:27:552011-09-01 07:31:05Northern Trust’s plain English ad
