Bullets can streamline your writing
Investment RFP writers–the folks who fill out those tiresome questionnaires called requests for proposals–sometimes get sloppy.
Photo by Paul Watson
Tight deadlines allow little time for copyediting. This before-and-after example shows how adding bullet points can streamline an RFP answer. The “after” example is also easier to skim.
BEFORE editing
Each month, you can expect a summary report via email that includes your portfolio’s performance results, attribution analysis, and portfolio characteristics. We send the summary reports no later than six business days following month end.
AFTER editing
Within six business days of month end, you will receive by email a summary of your portfolio’s
- Performance
- Attribution analysis
- Key characteristics
How you can crack this editing challenge
Could you achieve the “after” version on your own?
It’s a result that mind mapping, which I discuss in “How to Write Blog Posts People Will Read,” could help you to achieve.
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Need to write better? Register for my next class on “How to Write Blog Posts People Will Read: A 5-Week Writing Class for Financial Advisors” starting May 16. You won’t get another chance to take this class until 2013.
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SUSAN WEINER, CFA