Why financial bloggers should care about William and Kate
Prince William and his bride-to-be are hot topics. 
Financial bloggers and other writers can use that to their advantage. Simply follow the example of LawyerMira‘s tweet, “Why William and Kate Should Sign a Prenup,” by inserting William and Kate into a tweet or blog post about your area of expertise.
When you put trendy topics in your headlines, you’ll attract more readers. Even better, otherwise indifferent readers may plow through your entire article or tweet.
For example, an article about “Why William and Kate Need a Financial Planner” may retain the interest of readers who otherwise would never read about financial planning. You could perform a public service by using William and Kate as an example.
However, as I mentioned in “SEO: What’s right for your financial blog” and “Two views: ‘Why Wasatch Writes White Papers,” you should deliver on the promise of your title. Don’t simply seek eyeballs at any cost.
Have you seen any good “William and Kate” titles related to investments, wealth management, or financial planning?
Please note the titles in the comments. Also, feel free to suggest a “William and Kate” title you’d like to read. I can imagine all sorts of riffs on “Why William and Kate…”
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SUSAN WEINER, CFA