Reader challenge: What’s the writing lesson from Physicians Mutual?
You’re getting smarter about writing investment and financial communications, so I’m giving you a challenge: watch this video and then tell me what lesson it teaches writers.
I look forward to hearing from you!
Avoid industry jargon at all costs! I have a slide in a presentation I’m doing on Tuesday titled Industry Nonsense – with images representing some of our worst words – “Dead cat bounce”, & “Hot waitress indicator”…
Russell,
You’ve got it!
“Hot waitress indicator”? I’d never heard of that one, so I Googled it and your blog post(http://blog.mc-ws.com/index.php/2010/07/07/what-do-hot-waitresses-dead-cats-and-paris-hilton-have-in-common/) popped up. It was entertaining and informative.