Reader challenge: What’s the writing lesson from Physicians Mutual?
You’re getting smarter about writing investment and financial communications, so I’m giving you a challenge: watch this video and then tell me what lesson it teaches writers.
I look forward to hearing from you!
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Need to write better? Register for my next class on “How to Write Blog Posts People Will Read: A 5-Week Writing Class for Financial Advisors” starting May 16. You won’t get another chance to take this class until 2013.
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Copyright 2012 by Susan B. Weiner All rights reserved
This content may not be reposted without the author’s written permission.
This content may not be reposted without the author’s written permission.
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SUSAN WEINER, CFA
November 5th, 2010 at 9:15 pm
Avoid industry jargon at all costs! I have a slide in a presentation I’m doing on Tuesday titled Industry Nonsense – with images representing some of our worst words – “Dead cat bounce”, & “Hot waitress indicator”…
November 6th, 2010 at 5:41 am
Russell,
You’ve got it!
“Hot waitress indicator”? I’d never heard of that one, so I Googled it and your blog post(http://blog.mc-ws.com/index.php/2010/07/07/what-do-hot-waitresses-dead-cats-and-paris-hilton-have-in-common/) popped up. It was entertaining and informative.