Guide to e-newsletters
If you have questions about e-newsletters, mosey on over to “The freelancer’s guide to e-newsletters” on Michelle Rafter’s WordCount blog. I’m quoted extensively in answers to questions including
- What’s so great about e-newsletters?
- How long should it be?
- What kind of software can I use?
- How can I get subscribers?
If you’re a financial blogger, you can recycle your blog posts in your newsletter, perhaps adding one unique bit of content for your subscribers.
It takes time to build an e-newsletter email list. Even if you don’t think you need one yet, start building your newsletter now.
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Need to write better? Register for my next class on “How to Write Blog Posts People Will Read: A 5-Week Writing Class for Financial Advisors” starting May 16. You won’t get another chance to take this class until 2013.
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SUSAN WEINER, CFA