Ideal quarterly investment letters: Meaningful, specific, and short
Investment managers’ quarterly investment letters should be meaningful to clients, specific to the manager, and short. These are the key conclusions I drew from my quarterly investment letter survey that I conducted some years ago. I believe these conclusions still apply. Meaningful content “Clarity,” “insight,” and “candor” were the most popular answers to the question, […]
JUNE NEWSLETTER: Edit your quarterly commentary using this process!
Do you want your quarterly commentary to shine? Polish it using the process that I describe in “5 steps for rewriting your investment commentary.” This is how I edit my clients’ work. The main idea is to start editing at the big picture level and then work down to more specific elements of your commentary. […]
MISTAKE MONDAY for May 26: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? Please post your answer as a comment. Want a clue to this week’s big mistake? Read my post on “Bloggers’ top two punctuation mistakes.” It doesn’t discuss this exact mistake, but it’ll point you in the right direction. I post these challenges to […]
Quit underlining headings in your documents!
Underlining headings in your written documents used to be common. That’s no longer true, especially because underlined text now leads people to expect hyperlinks. Underlining headings dates back to the days of typewriters. As Practical Typography says, Underlining is another dreary typewriter habit. Typewriters had no bold or italic styling. So the only way to […]
MAY NEWSLETTER: AI prompts for content marketing
AI prompts for content marketers The use of artificial intelligence (AI) in content marketing is increasing. I’m not a big fan of AI, but I realize that it can be useful. If you’d like to experiment with AI in your content marketing, check out Andy Crestodina’s “The Prompt Library Starter Kit,” recommended by my fabulous […]