Alternate short and long blog posts?

Some bloggers have made their reputations by writing long, thoughtful posts. Their only problem? They’d like to post more frequently, but long posts take too much time.

“Is it okay to alternate short and long posts?” That’s the question one of them asked.

There’s no law against it. Blog posts can run any length. However, if you’re known for in-depth posts, I like the idea of managing readers’ expectations by telling them that you’re alternating short and long posts. The folks who enjoy the long ones will know when to visit your blog. You may pick up new readers with short attention spans with your alternate posts.

If the contrast between your short and long posts isn’t great, you don’t need to say anything. The length of my posts varies greatly, but I haven’t remarked on that until today.

Image courtesy of Grant Cochrane / FreeDigitalPhotos.net